The team at Innovative Online Solutions has learned from years of working with all types of small business and nonprofit organizations, that search engine optimization is the most misunderstood areas of online marketing – yet it is without question, the most vital to your online success.
Potential clients and customers are led to your site by a number of online marketing techniques. Some of these techniques are referred to as Search Engine Optimization (SEO). By no means is successful online marketing limited to only SEO. It is also, but not limited to, social media, and off site interaction across the internet (general online marketing). Where many go wrong with both online marketing and in SEO is their “either/or” strategy. Most do not understand that to be as successful as possible, online marketing and SEO strategies must use an integrated approach. The secret is to use as many relevant techniques as efficiently as possible. Someone with the proper training combined with years of experience is the best bet for success.
Online marketing activities fall into two basic categories:
– Organic online marketing (free online marketing) relies almost solely upon search engine optimization (SEO). Whether the SEO techniques are used on your website, your social media presence (such as Facebook or Twitter), anything and everything you do online to represent your business has a major impact on how those people trying to find your products or services are able to visit your site. If done properly, they will see your website in the “sweet spot” of the search engine results; if done improperly, your website may actually become hidden or blocked from search results – keeping your site from being seen and found. Search engines will penalize your domain if their rules are not followed.
– Paid online marketing, for example Pay Per Click (PPC), allows people trying to find your business and its products or services to find their way to your site via paid advertising placements. Examples of paid online marketing are Google AdWords, Yahoo/Bing paid ads, paying another website for placement of your ad on their site and affiliate marketers (by way of commission payments). This area of online marketing is like quicksand. If you don’t know the secrets to navigate the world of Paid Online Marketing, you will find you are paying too much in advertising costs. Many small business and nonprofits have been hurt financially or completely gone under from simple missteps.
Our clients repeatedly tell us that having a SEO expert who was Google certified with years of experience is extremely valuable to their company.
Any small business or nonprofit that wants the most success in the least amount of time possible knows that help from an expert is the wisest path to profits. Innovative Online Solutions is fortunate to have as a founding associate a Google Certified Individual, Melissa Holder. Let Melissa and the rest of our team put their training, skills and experience to work for you today!