A properly designed and constructed website is vital to your online success. Your website is your online showcase. It’s the place where potential clients, customers, or partners visit to learn about your organization, regardless of the your industry or purpose for being online. How the website functions as well as its professional, up to date layout and design will determine how you and your business or nonprofit is perceived. As we all know, that in turn has a major impact on their comfort level in any future activity with you. Read More
The team at Innovative Online Solutions has learned from years of working with all types of small business and nonprofit organizations, that search engine optimization is the most misunderstood areas of online marketing – yet it is without question, the most vital to your online success.
Potential clients and customers are led to your site by a number of online marketing techniques. Some of these techniques are referred to as Search Engine Optimization (SEO). By no means is successful online marketing limited to only SEO. It is also, but not limited to, social media, and off site interaction across the internet (general online marketing). Where many go wrong with both online marketing and in SEO is their “either/or” strategy. Most do not understand that to be as successful as possible, online marketing and SEO strategies must use an integrated approach. The secret is to use as many relevant techniques as efficiently as possible. Someone with the proper training combined with years of experience is the best bet for success. Read More
The IOS Education Center has a continually growing course list. Our courses focus on the various aspects of creating, maintaining and expanding a professional online presence for your business or services. Our courses are designed for all levels of technical ability – from beginner to advanced. Read More